Thursday, Oct. 27
10:45 – 11:45 (1 hr)
Meeting Room: Linden (Mezzanine)
Nikhita Singhal*, MD; Sarah Hanafi, MD; Laura Rivera, MD; Leon Tourian, MD; Paris Semansky; Juveria Zaheer, MD, FRCPC
Supported by the Members-in-Training & Fellows’ Section
- Health Advocate
At the end of this session, participants will be able to: 1) Understand the general landscape of Canadian media; 2) Consider opportunities and challenges in engaging with media in traditional/social forms, focusing on special considerations in psychiatric practice; and 3) Practice developing messaging for media.
This workshop will introduce the basic principles of message development for print and live media interviews, as well as social media engagement. Whether advocating for policies, educating the public about mental illnesses and treatments, or communicating breakthrough science, all psychiatrists are better able to shape public opinion and news coverage when equipped with media training skills and knowledge. With public discourse increasingly shifting to mental health issues, psychiatrists are requested to weigh in with their expertise. Media representation is not without personal and professional risks; as a result, health care organizations and postgraduate training programs alike have developed media policies. Yet, many psychiatrists and residents have little training or comfort in media representation.
In this session, participants will obtain a crash course on the Canadian media landscape, working with journalists, best practices for engaging with media, and common pitfalls. This will include hearing from an expert panel with extensive experience in this area about navigating the opportunities and challenges presented by social media, including special considerations in the discipline of psychiatry. Finally, participants will apply these learnings by practicing developing key messaging and media strategies in breakout groups.
- Sabin JE, Harland JC. Professional ethics for digital age psychiatry: boundaries, privacy, and communication. Curr Psychiatry Rep 2017;19(9):55.
- Morris NP. The psychiatrist writing for popular media. Acad Psychiatry 2018;43:280–4.